Proactive: Your IT Guys

Proactive came to Element5 Digital in need of a brand refresh and website redesign and build.

As the lead copywriter on this project, I worked with the client to gather all the copy assets they had and then, using their new brand guidelines, create their new SEO friendly website copy. 

I also conducted interviews with the IT company's quirky co-founders to make sure their unique personalities and promises were captured and highlighted throughout the site. If you're wondering, "why the squirrel?" One of the owner's last names is McNutter (you can't make this up) who happened to have a love for squirrels. 

To see their site, go here.