Profiles in Transit

Profiles in Transit

Starting out in Ferndale, Laura Joseph Lyons shows up at the 9 Mile and Woodward bus stop religiously every morning and takes the SMART bus down the Woodward corridor. She gets off at New Center where she walks the rest of the way to her job as a GIS analyst for Data Driven Detroit.

Lyons, a petite woman with long, brown hair, started riding the bus because she felt it was better for the environment, was cheaper, and it gave her some time back that she used to spend sitting in traffic.

“It gives me time to read while I'm commuting,” she says. “I think that mass transit is hugely important.”

Why Independent Bookstores Matter

Why Independent Bookstores Matter

By their very nature, indie bookstores are the perfect breeding grounds for sincere, authentic encounters. They are a place that draws people from all walks of life together and encourages face-to-face interactions. They are modern-day community incubators. Detroit is lucky to have several, diverse bookstores within its limits. 

However, contrary to what their well-stocked shelves and pleasant atmosphere might lead you to believe, owning and operating a bookstore is no cakewalk. While indie bookstores across the country have survived the coming of Amazon in a way chain bookstores did not, their existence should not be taken for granted.

This featured article is was originally written for Model D, a Detroit-based digital publication that produces stories about what's next for Detroit.

To read the rest, you either select the "Read More" link below or visit the Model D’s website

The Quest for Eldorado

The Quest for Eldorado

This featured article profiling small business owner, Erin Gavle, was originally written for TBD Magazine, a Detroit based print and digital publication that produces stories about the good, positive and exciting things happening in this city. This piece was published in their fall quarterly magazine. 

To read the rest, you either select the "Read More" link below or visit the TBD's website

How to Determine if Your Site is SEO Friendly

How to Determine if Your Site is SEO Friendly

I wrote this piece for Element5 as a part of an internal marketing campaign. It is just one of the many marketing related blog posts I created in my role as a content marketer. You can see more of my writing for Element5 here. 

To read the rest, you either select the "Read More" link below or visit Element5's blog.

Wolf Moon Mixers

Wolf Moon Mixers

This featured article is about a husband and wife entrepreneur duo and their love for fresh juice, was originally written for TBD Magazine, a Detroit based print, and digital publication that produces stories about the good, positive and exciting things happening in this city. This piece was published in their fall quarterly magazine. 

To read the rest, you either select the "Read More" link below or visit the TBD's website

Rose Moving & Storage

Rose Moving & Storage

Rose Moving and Storage came to Element5 Digital in need of a brand refresh and website redesign and build. As the lead copywriter on this project, I worked with the client to gather and assess their current content. I then conducted interviews with their leadership and used their new brand guidelines to create the copy for their new website. 

Visit their site to see my work live or to learn the results of this project select the "Read More" link below. 

Proactive: Your IT Guys

Proactive: Your IT Guys

Proactive is a group of quirky do-right-by-the-customer IT guys who came to Element5 looking for a new website that not only captured everything that they do but also who they are. As the lead copywriter on this project, I worked closely with their co-founders to craft SEO friendly copy that captured their personality. Hint: there were a lot of nut jokes thrown around. 

Visit their site to see my work live or to learn more about this project select the "Read More" link below.

Truth North, Detroit

Truth North, Detroit

This featured article on the True North development, was originally written for TBD Magazine, a Detroit-based print, and digital publication that produces stories about the good, positive and exciting things happening in this city. This piece was published in their fall quarterly magazine. 

To read the rest, you either select the "Read More" link below or visit the TBD's website

G.A.R. Building

G.A.R. Building

This featured article on the historical G.A.R. Building, was originally written for TBD Magazine, a Detroit-based print, and digital publication that produces stories about the good, positive and exciting things happening in this city. 

To read the rest, you either select the "Read More" link below or visit the TBD's website

Community Connections for Independent Living

Community Connections for Independent Living

Community Connections for Independent Living (CCFIL) came to Element5 needing not just a new website, but a platform which would allow them to show and share the amazing work they are doing. As the lead copywriter on this project, I conducted extensive interviews with their leadership, staff members, and patients in order to create copy that truly captured their remarkable work and stories. 

Visit their site to see my work live or to learn more about this project select the "Read More" link below. 

An Interview with Guadalupe

An Interview with Guadalupe

This is blog post was created for the Nashville-based non-profit, Picture Change. They work around the world to empower youth to discover their innate creativity and picture change in their lives through photography. For this project, I collaborated with nine students on a coffee farm in Matagalpa, Nicaragua for a week, teaching them the art of interviewing and finding a story. It was the second installment of a three part mini-series.  

To read the blog post, select the "Read More" link below. To learn about this incredible organizations visit their website.